As the summer approaches, the demand for cocktail mixes is naturally increasing. While in January we saw the brand new Svami 0% Cocktails doing exceptionally well, In February demand for Tonic Water started increasing, signalling another strong summer ahead for Gin.
Some trends that the pandemic ushered in, like ready to drink cocktail mixes and 0% Cocktails persisted last month and we expect this trend to grow. Demand for low-calorie mixers is also expected to skyrocket in the coming summer.
Demand for the Barfecto Party Box remained strong, indicating a steady presence of house parties pan India even after the opening of clubs.
The best performing cities in February were-
- Bengaluru
- New Delhi
- Gurugram
- Kochi
- Chennai
The best performing products in February were-
- Svami 0% Rum and cola
- Barfecto Party box
- Barfecto Gin Lover’s Box
- Gunsberg Ginger Beer
- &Stirred Bloody Mary Mix
PSA: In mid-February, Barfecto launched pilot testing of a beer discovery and ratings app on which the top-rated beers for the month were-
- Stella Artois 🇧🇪
- Bira Light 🇮🇳
- Simba Wit 🇮🇳
- Kingfisher Strong 🇮🇳
- Asahi Super Dry 🇯🇵
The demand for beer grows at a good pace year on year and we expect Indian beers to have an exceptional summer ahead.
The beer rating app can be accessed here. We will only onboard a limited number of people as the app is still in the testing phases. But fret not, this feature will soon be integrated on the website to offer our patrons a seamless experience in discovering and rating their favourite booze!
Cheers!