1. This Privacy Policy shall be a legal binding agreement between you and Barfecto (the ‘Company’).
  1. This document is an electronic record in terms of The Information Technology Act, 2000 and rules there under as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.
  1. This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries guidelines) Rules, 2011 that require publishing the rules and regulations, Privacy Policy and Terms of Use for access or usage of Barfecto Website https://barfecto.com/ and/or Barfecto mobile application.
  1. The domain name https://barfecto.com/ (“Website”), is owned and operated by Hound Technologies Private Limited (“Private Limited Company”) having its registered office at 3B-20, Second Floor, Pamposh Enclave, New Delhi – 110048.
  1. Barfecto (“Our”, “Us”, “We”, “Website”, “Site”) Website and mobile application (“Application”) provides a platform for liquor/alcoholic beverage distributors, restaurant and bar owners (“Sellers”) to showcase liquor, alcoholic beverages and other related products (“Products”) on the platform created by them and enables You to search and pay for these Products through independent, licensed alcohol beverage retailers, and other licensees with retail privileges. We act as an intermediary/ service provider, providing You with this platform enabling You to purchase the Products from the Sellers and We provide You with payment solutions, payment support services, technology solutions and other related / ancillary services (hereinafter referred to as the “Services”)..
  1. The expressions “You”, “Your” or “User”, whenever the context so requires, for the purposes of this Privacy Policy, shall mean any natural or legal person who may create by registration, membership account on this Website or Application or agree to avail Our Services through this Website or Application, or otherwise access Our Website or Application.
  1. By accessing and/or using the website and/or mobile application, you signify your agreement to accept this privacy policy. If you do not agree with any or all of the following terms of the privacy policy, please do not access and/or use the website and/or mobile application. Providing information to us is your choice. You understand that any data, information, content or information that you submit to the website and/or mobile application will be stored on the company’s servers for the purposes of making the website and/or mobile application available to you. Please do not submit to the website and/or mobile application any data, information, content or information which would include any personal information and sensitive personal data or information that you do not wish to be made available to the company. If you do not agree with any or all of the terms of this privacy policy, please do not provide any information to us. If at any time you wish to discontinue your access to the website and/or mobile application, you are free to do so. Further, if you require you can choose to have the personal information provided by you deleted by writing to support@barfecto.com.
  1. We reserve the right, at our sole discretion, to change or modify this privacy policy at any time without prior notice. Such changes and/or modifications shall become effective immediately upon being posted/published on the website and/or mobile application herein.
  1. Please review the privacy policy from time-to-time. Your continued use of the website and/or mobile application following the posting of changes and/or modifications will constitute your acceptance of any revised privacy policy. The company retains the right at any time to deny or suspend access to all or part of the website and/or mobile application to anyone who the company believes has violated any condition of this privacy policy.

Information We Collect Through the Barfecto Website or Application

Personally Identifiable Information (or “PII”)

Personally Identifiable Information (or “PII”) means and includes information that identifies You as an individual. In order for You to take advantage of benefits provided through the Barfecto Application or website (for example, to use the Services offered on the Barfecto Website or Application), we may require that You furnish certain PII. For example, we may ask You to complete a registration form that asks for contact information such as Your name, date of birth, telephone / mobile number, and email address or an order form that asks for financial information like Your credit card number, expiration date, security code / CVV number and billing address. Your PII may also be obtained by us during the KYC process, in order to verify Your identity and age.

For enabling You to make payments using our Services, we may, upon Your consent, store Your financial information such as details of Your bank account (including but not limited to, the account holder’s name, account name, account number, sort code, online banking PIN, transaction authentication number) or details mentioned on Your credit or debit cards or other payment instruments, that are required for a successful transaction. Note that at no point in time will Your security code / CVV number of Your credit card be stored by Barfecto or its payment gateway. We will ensure that Your PII which You have shared with us, including Your bank details, are kept safe and not shared with any third parties (except as required for the purpose of completing a transaction initiated by You on our Barfecto Website or Application),without Your consent.

Additionally, when You transact on the Barfecto Application, we may collect certain consumer information (such as products ordered and relevant promotion codes) If You communicate with us by email, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as PII. You may choose not to provide us with certain personal information. In such an event, You can still access and view much of the Barfecto Application. However, You may not be able to reserve any products. In addition, You can choose not to provide certain information, that is optional in nature in the Barfecto Website or Application. However, in such a circumstance You might not be able to use all the features provided in the Barfecto Website or Application.

Non-Personally Identifiable Information (or “Non-PII”)

Non-Personally Identifiable Information (or “Non-PII”) is aggregated information, demographic information and any other information that does not reveal Your specific identity. Through Analytics, this could include Advertising Features including Demographics & Interest reporting, Remarketing, GDN Impression Reporting and Campaign Manager Integration. We and our third-party service providers may collect Your Non-PII, including information about the device You are using in accessing and/or using the Barfecto Website or Application, information from referring websites, and Your interaction with the Barfecto Website or Application. We and our third-party service providers also may aggregate PII in a manner such that the end-product does not personally identify You or any other user of the Barfecto Website or Application, for example, by using PII to calculate the percentage of our users who have a common telephone area code.

A cookie is a small piece of data that is sent to Your internet browser and stored on Your computer’s hard drive, and that delivers information about You and Your activity on a web browser so it can be later read back from that browser. Pixel tags and web beacons are small graphic files that can function in various ways (such as allowing us to track how You view an email that we send You and track Your activity on the web browser) and are commonly used in conjunction with cookies. We, our third-party service providers and the third parties listed under the section “How We Use The Information We Collect”, may use cookies, pixel tags, web beacons, and other similar technologies to better serve You with more tailored information and facilitate Your ongoing use of the Barfecto Website or Application. If You do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows You to decline the use of cookies. Cookies take up minimal room on Your device and cannot damage Your device’s files. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.

Tracking information is automatically collected and stored as You navigate through the Barfecto Website or Application, including but not limited to, browser type, pageviews, referring/exit pages, information about how You interact with the Website’s pages, third party links, and traffic and usage trends on the Website.

When You use the App or website through Your smartphone or other mobile device(s), we automatically collect the device type and advertising identifier, a unique identifier generated within the device, and we may store this information.

In the case of telephonic conversations between the customer and the retail store, conversations may be recorded for feedback & quality improvement purposes. If you wish to stop third party tracking of your information, you can choose to do so by changing it accordingly in your ads settings.

Applicable Laws

In this Privacy Policy, the term “Applicable Laws” shall mean all treaties, statutes, enactments, acts of legislature or parliament, laws (including rules of equity), codes, ordinances, rules, bye-laws, regulations, notifications, guidelines, policies, directions, directives and orders, decisions, decrees, permits, licenses, consents, approvals or other authorizations of any governmental authority, statutory authority, regulatory authority, tribunal, board or court in India, as amended or implemented from time to time.

Notwithstanding anything provided in this Privacy Policy, we shall, at all times, comply with the provisions contained in the Information Technology Act, 2000 and the statutory rules framed thereunder, from time to time, and also with all other laws, rules and regulations, whether already in force or which may be enacted anytime in future, pertaining to data security and management, data storage, sharing and data protection, in addition to the Aadhaar (Targeted Delivery of Financial and Other Subsidies, Benefits and Services) Act, 2016, including all rules, regulations, policies, manuals, procedures, guidelines, specifications, standards and directions issued by Unique Identification Authority of India (“UIDAI”).

How We Use The Information We Collect

Personally Identifiable Information

We and our third party service providers may use Your PII and any third party PII that You may provide, as applicable:

  1. to fulfil the requests, You have initiated on our Barfecto Website or Application, e.g., to allow You to transact successfully and provide You with information that You request;
  2. to fulfil the purchases You have initiated on our Barfecto Website or Application e.g., to process mobile wallet payments in connection with Your order);
  3. to serve You the correct App version depending on Your device type;
  4. to customise content on our Barfecto Website or Application to address Your specific needs ;
  5. to send You important information regarding the Barfecto Website or Application, such as certain changes to our terms, conditions, policies and/or other administrative information. Since this information may be material to Your use of the Barfecto Website or Application, You may not opt out of receiving such communications, for as long as You choose to continue using the Barfecto Website or Application;
  6. to permit You to participate in contests and other promotions either initiated by Barfecto or by any of its third party affiliates or any other third party whose products are listed on Barfecto through the Barfecto Website or Application(collectively, “Promotions”);
  7. to inform You of products, programs, Services and Promotions that we believe may be of interest to You;
  8. to engage with You through social media, including through direct messaging;
  9. to allow You to rate Your transactions and view Your transaction history; and to suggest other products that You might like based on Your transaction history;
  10. to engage with You in online surveys and use the data collected through such surveys to enhance Your experience with the Barfecto Website or Application;
  11. to diagnose and resolve problems with our Barfecto Website or Application or servers and for other technical and administrative troubleshooting purposes;
  12. for our internal business purposes, such as data analysis, audits, developing new products, enhancing our Website, improving our Services, identifying usage trends and determining the effectiveness of our promotional campaigns; and
  13. for providing You uninterrupted and satisfactory Services, to administer our relationship with You, to comply with any statutory or regulatory requirement, to monitor Your use of our Services for the purposes of ensuring compliance with our user rules.
  14. Client confidentiality and trust are important to us. Your information will be kept private and confidential at all times. We do not share Your personal information with any other third party/agency for marketing / business purposes other than the Sellers, without your explicit consent. Further, It will be shared only when required to do so by law or if it is necessary to respond to court orders, or other legal process, or if government – mandated regulatory agencies request for the same pursuant to the order of the government. We also may disclose Your information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is necessary to enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public. We and our affiliates will share / sell some or all of Your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or reorganization, amalgamation, restructuring of business. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information.

    Non-Personally Identifiable Information

    Since Your Non-PII does not personally identify You, we and our third party service providers may use such information for any purpose that is not prohibited under Applicable Law. In addition, we reserve the right to share Your Non-PII with our affiliates and with other third parties, for any purpose(including marketing and research purposes) that is not prohibited under Applicable Law. In some instances, we and our third party service providers may combine Non-PII with PII. For example, on Your personal profile page, we may display Your user name (first name and last initial), “member since” date, and the date range of when You last ordered. If we do combine any Non-PII with PII, the combined information will be treated by us as PII hereunder (for as long as it remains combined).

    When & How We Share Your Information

    We and our third party service providers may disclose PII:

  15. as required to fulfil Your purchase order, initiated by You on our Barfecto Website or Application (e.g. to our partner stores to enable them to fulfil Your order);
  16. to operate and administer Your wallet for providing Services that You have requested;
  17. to provide services such as payment processing, website hosting, data analysis, infrastructure provision, IT services, customer service, e-mail delivery services, and other similar services, to enable them to provide services, to the extent permitted under Applicable Law;
  18. to identify You to any person to whom You send messages through the Barfecto Website or Application;
  19. to third parties sponsors of Promotions (irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable to such Promotions. You should carefully review the rules, if any, of each Promotion in which You participate, as they may contain additional important information about our, a sponsor’s and/or other third parties’ use of Your PII. In any event, any PII that is to be shared, shall only be shared in accordance with Applicable Law, irrespective of the terms of such Promotions and/or this Privacy Policy;
  20. to an affiliate or other third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy and/or similar proceedings), provided it is in accordance with Applicable Law; and
  21. and otherwise as required: (a) under Applicable Laws; (b) to comply with legal process; (c) to respond to requests from public and government authorities; (d) to enforce our terms and conditions; (e) to protect our operations and/or those of any of our affiliates; (f) to protect our rights, privacy, safety and/or property, and/or that of our affiliates, You and/or others; (g) to permit us to pursue available remedies and/or limit the damages that we may sustain; and (h) for record keeping purposes, in each case, subject to Applicable Law.

Further, any PII collected and maintained by us in our logs shall be shared with any individual or entity only on a need basis, and such disclosure and / or storage of the logs maintained shall comply with Applicable Law.

Other Important Notices Regarding Our Privacy Practices

Third Party Websites

Except as expressly set forth herein, this Privacy Policy does not address, and neither we nor our third party service providers are responsible for the privacy, information or other practices of other websites and/or any third parties, including without limitation any of our affiliates and/or any third party operating any website to which the Barfecto Website or Application contains a link. The inclusion of a link to a third-party website on the Barfecto Website or Application does not imply endorsement of the linked website by us or by our affiliates. Please note that Your access and/or use of any third-party websites, including by providing any information, materials and/or other content to such websites, is entirely at Your own risk.


We and our third-party service providers use reasonable organisational, technical and administrative measures to protect PII collected, stored and/or maintained by us and/or under our control. Whenever You change or access Your account information, we offer the use of a secure server. Once Your information is in our possession we adhere to strict security guidelines, protecting it against unauthorised access. We however request you not to send us sensitive information through email. If You have reason to believe that Your interaction with us is not secure (for example, if You feel that the security of any account You might have with us has been compromised), You must immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below. (Note that if You choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem.)


If You do not wish to receive marketing-related emails from us, You may unsubscribe from receiving them by clicking on the “unsubscribe” link at the bottom of any of those emails.

Changing PII

You may review, correct and/or update certain elements of Your PII by adjusting Your preferences in the “My Account” section of our Barfecto Website or Application. We and our third-party service providers are not responsible for altering PII from the databases and/or other records of third parties with whom we and our third-party service providers have shared Your PII (as permitted by Applicable Law).

Retention Period

We and our third party service providers will retain PII for the period reasonably necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Note Regarding the Use of the Barfecto Website or Application by Minors

The Barfecto Website or Application are not directed to and/or intended for use by individuals under the legal drinking age as mentioned under Applicable Laws, and we request that such individuals not use the Barfecto Website or Application and/ or not provide PII through the Barfecto Website or Application.


If You choose to access the Barfecto Application, You do so at Your own risk, and are responsible for complying with Applicable Laws. We may limit the availability of the Barfecto Website or Application, in whole or in part, to any person, geographic area and/or jurisdiction we choose, at any time and at our sole discretion.


By using the Barfecto Application and/or by providing Your information, You consent to the collection and use of the information You disclose on the Barfecto Website or Application in accordance with this Privacy Policy, including but not limited to Your consent for sharing Your information as per this Privacy Policy.

If you disclose any personal information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of the Grievance Officer to address any discrepancies and grievances you may have with respect to your Information with Barfecto. The Grievance Officer will redress your grievances expeditiously.

Name: Mr. Sahil Mathur

[Grievance Officer]

Email ID: Support@Barfecto.com

Contacting Us

If You have any questions regarding this Privacy Policy, please contact at support@Barfecto.com